Senior Analyst - Campaign Analytics

7 days left

Based on Experience
20 Nov 2018
18 Dec 2018
HHTY - 20181109
Tong Yu
Contract Type
Full Time
You will provide analytics support for the company in gaining meaningful insights of policyholders and acquiring greater sales through marketing campaigns. 

Discuss and advise business on analytics requirements;
Support marketing campaigns through data preparation and data mining;
Conduct pre-campaign sizing and post-campaign analysis;
Suggest performance metrics to track and develop dashboards to provide business with greater customer insights;
Conduct customer segmentation and thematic analysis for customer strategizing;
Build profile, segmentation and predictive models for developing effective marketing campaigns; 
Explore other marketing analytic techniques relevant to industry and keep abreast of new techniques, or innovative use of statistical methods. 

Our Requirements
Degree in business analytics, applied mathematics, statistics, econometrics or related fields in analytics;
A minimum of 4-5 years of practical experience in analytics in the financial services or insurance industry; Advanced Programming skill using analytics tool such as Base SAS, SAS EG;
Experience in data mining tool such as SAS EM;
Experience in developing dashboard using software such as Qlikview;
Possess strong reasoning and analytical skills to merge statistical insights with business realities;
Good communications and interpersonal skills;
Good time management skill, able to prioritize work to ensure efficiency; 
Knowledge in insurance products is an advantage. 

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