Brand & Content Manager

Recruiter
HFG
Location
Paris
Salary
EU70000 to EU80000 per annum
Posted
11 Oct 2018
Closes
08 Nov 2018
Ref
RC9
Contact
Rhys Cousins
Experience
Qualified
Contract Type
Permanent
Hours
Full Time
My client, a leading Insurer based in Paris, are seeking an experienced Brand & Content Manager to join their growing business. 

Ideally, you will have an Insurance background. 

- P&L responsibility for eCommerce, including the brands site and third party retail relationships
- Build a powerful roadmap to ensure stellar growth across all digital channels
- Build an exceptional digital team to allow the brand to excel across all channels and drive strong sales.
- Manage implementation of web site features and work with front end and back end agencies to assure the highest quality, innovation and speed to market
- Manage all digital content and creative for the web site, marketing, and 3rd party retail digital channels, in liaison with global digital marketing team
- Oversee digital marketing strategy and marketing team members to ensure increased customer acquisition, retention, average purchase, frequency, conversion and time on site
- Manage site merchandising, look and feel, user experience for all platforms (desktop and mobile) in liaison with International.
- Work closely with customer service, IT and operations to assure a superior customer experience for all touch points.

 
Content marketing management and creation
 

- Deliver market-leading content marketing output that`s unified across the global business.
- Planning for a content marketing approach that will feed outreach and deliver value to those who consume it
- Produce a range of content across a variety of mediums (including digital, video, podcasts and white papers) that reflects the needs and interests of our core customers and influencers in learning and development
- Create compelling, high quality content that drives interest in our brands
- Write engaging copy and find interesting ways to get people talking about new products/services socially
- Establish relationships with key internal and external content creators, subject matter experts and thought leaders.

If you feel you suit the above criteria, please apply now. 

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