TikTok and climate risk hold key to recruiting Gen Z talent

Generation Z (Gen Z) newcomers to the insurance industry have identified social media, specifically TikTok, as key factors that would persuade them to join insurers. 
A Chartered Insurance Institute (CIL) report, The Talent Shortage Crisis, found that Gen Z candidates may be most effectively engaged through “real life interactions with ambassadors” from insurance companies. It also suggests climate change and political risk as key talking points when engaging with such candidates.
The report features input from stakeholder groups comprising individuals in their first 12 months of employment in an underwriting role, people with at least five years of industry experience, emerging risk specialists and local CIL representatives.
Respondents from the emerging risk group suggested greater clarity on insurers’ “desire to protect against emerging risks and commitment to tackle areas such as climate change” in the interest of appealing to candidates. 
“We are aware of the risks we face if a concerted effort is not made to address the talent gap,” said CIL president Ian Callaghan, encouraging firms to be “proactive, forward thinking and innovative in their talent attraction strategies”.